SHIELD PURE
The Shield Pure graphic holder features a clear protective lens, allowing for quick and easy graphic changes while keeping inserts clean and secure.
The Shield Pure
Engineered to keep perfectly upright at all times, even on cascade fixtures—right where buying decisions happen. The Shield Pure Graphic Holder puts messaging exactly where it matters most: at the point of selection. Mounted to the end of fashion rail arms, it turns an end stop feature into a powerful channel for price, product, and promotional content. For busy stores where agility is key, this simple tool gives brands and retailers a fast, controlled, and consistently professional way to communicate—directly in the shopper’s line of sight.
Its soft rubber grip adapts to nearly all rail arm types—square, oval, round or rectangular—ensuring a secure fit without the need for permanent fixings. Graphics slide easily into place from the top, sitting safely behind a clear protective lens. The backing plate is available in a range of sizes and colours, allowing you to tailor the appearance to match brand standards, retail fixtures, promotional zones, or seasonal themes.
Unlike printed tags or foam signage that need constant reprinting, and repositioning, the Shield provides a semi-permanent solution that’s quick to update and built to last. The result is clearer messaging, fewer wasted materials, and a more coherent store presentation—without slowing down your team.
The Shield Pure product range
Shield Pure A6
Our most popular choice for rail arm displays, the A6 Shield Pure is a go-to format for everyday retail messaging. Designed to hold portrait graphics measuring 105mm x 148mm, inserts slide in easily from the top and are protected by a clear front lens.
Its well-balanced proportions keep your content readable and impactful even in busy, fast-moving store environments.
Perfect for pricing, product details, or branded visuals, the A6 Shield offers dependable on-rail communication.
Available with clear lens and a choice of back panel colours to match your fixture style or brand guidelines.
Shield Pure A6 RC
The Shield Pure A6 RC is a popular size format for everyday retail messaging. Designed to hold portrait graphics measuring 105mm x 148mm, inserts slide in easily from the top and are protected by a clear front lens.
Its rounded corners enhance safety in-store while adding a modern, design-led feel. The unique shape supports die-cut graphics, creating standout impact in busy retail spaces.
Perfect for pricing, discounts and product details, the Shield Pure A6 RC offers dependable on-rail communication.
Available with clear lens and a choice of back panel colours to match your fixture style or brand guidelines.
Shield Pure A7
Compact and confident, the A7 Shield Pure is perfect for displays that demand clarity in a smaller space. Measuring 74mm x 105mm, it fits neatly on rail arms while holding top-loaded graphics protected by a clear front lens.
Small in size but strong in impact, A7 delivers essential messages without taking over your visual merchandising strategy.
Ideal for highlighting product features, sizing, or quick-reference pricing in focused display zones.
Available with transparent or opaque back panels to complement your fixture and in-store design schemes.
Shield Pure A7 RC
The sweet spot size, the A7 Shield Pure RC is ideal for displaying clear messaging in limited spaces. Measuring 74mm x 105mm, it mounts easily to rail arms and holds top-loaded graphics protected by a clear front lens.
Rounded corners improve safety and create a modern, design-focused look, helping your message stand out without overwhelming the display.
Perfect for product features, sizing, offers, discounts and pricing in high-density areas or promotional hotspots.
Available with transparent or opaque back panels to suit your fixture and store layout.
Shield Pure 100 X 100
A very popular, well-proportioned and effortlessly adaptable, the 100 x 100 Shield Pure format is a favourite for refined, on-rail messaging. Its balanced square shape suits a wide range of content from simple pricing, offers and discounts to bold promotional visuals while maintaining a discreet footprint on the fixture.
Graphics are inserted from the top and protected by a clear front lens, ensuring sharp presentation and easy updates on the shop floor.
Sized precisely for low cost guillotine cut 100mm x 100mm square inserts, with transparent or opaque back panels to suit your retail environment.
Shield Pure 100 X 100 RC
The 100 x 100 Shield Pure RC size is a favourite for refined, on-rail messaging. Its balanced square shape suits a wide range of content from simple pricing to bold promotional visuals.
Rounded corners enhance safety and introduce a modern aesthetic that stands out. Die-cut graphics add to the unique look, delivering strong visual impact in-store.
Graphics are inserted from the top and protected by a clear front lens, ensuring sharp presentation and easy updates on the shop floor.
Sized precisely for 100mm x 100mm graphics with a radius corner.
Shield Pure 80 X 80
The perfectly sized 80 x 80 Shield Pure graphic holder is ideal for lingerie, childrenswear, and other smaller format displays.
It adds visual clarity without overwhelming delicate garments or compact fixtures.
Graphics are inserted from the top and protected by a clear front lens, ensuring messaging remains sharp and undisturbed on the shop floor.
Sized for 80mm x 80mm square inserts, ideal for prices, product names, or light-touch branding.
Available with transparent or opaque back panels and grip components to suit any rail finish.
Shield Pure 125 X 55
Designed specifically to mirror the proportions of a clothing tag, the 125 x 55 Shield Pure graphic holder delivers a distinctive rectangular shape that’s ideally suited to fashion rail displays.
Its narrow design clearly presents essential information without obscuring garments, making it ideal for displaying prices, product names, or promotional messaging.
Graphics insert neatly from the top and are protected by a clear front lens for everyday use.
Sized precisely for 125mm x 55mm inserts.
Transparent or opaque back panels and grips available to match your store aesthetic and fixture finishes.
Shield Pure125 X 55 RC
Designed specifically to mirror the proportions of a clothing tag, the 125 x 55 Shield Pure RC graphic holder offers a distinctive rectangular shape with rounded corners, ideal for fashion rail displays.
The softened edges improve safety and add a modern touch, while the slim format presents key details without covering garments- perfect for prices, names, or promotions.
Graphics insert from the top and are protected by a clear front lens.
Sized precisely for 125mm x 55mm inserts.
Available with transparent or opaque back part and ancillary components to match in store fixtures.
Shield Pure 140 X 70
The 140 x 70 Shield Pure graphic holder offers a longer format for when messaging needs more room to breathe.
Its proportions are well-suited for displaying full-length garment images, promotional highlights, or multilingual information in one clear view.
Graphics are inserted easily from the top and protected by a clear front lens, helping content stay visible and tidy on the rail.
Sized for 140mm x 70mm inserts, ideal for detailed or image-led content.
Available with transparent or opaque back panels and grip components to match store fixtures.
Shield Pure A8
The A8 (74 × 52 mm) Shield Pure graphic holder provides a compact format for messaging that demands precision in tight rails.
Its proportions suit compact product tags, small imagery or concise multilingual details—each showcased clearly without overwhelming adjacent signage.
Graphics slide in effortlessly from the top, secured beneath a clear front cover to keep content aligned, protected and tidy along the fixture.
Sized for 74 mm × 52 mm inserts, ideal for concise or image-focused visuals.
Available with transparent or opaque back panels and matching grip clips to suit fixtures.
Shield Pure 85 x 55
- The 85 × 55 mm Shield Pure graphic holder provides a compact format for messaging that demands precision in tight retail rails.
- Its proportions suit compact product tags, small imagery or concise multilingual details—each showcased clearly without overwhelming adjacent signage.
- Graphics slide in effortlessly from the top, secured beneath a clear front cover to keep content aligned, protected and tidy along the fixture.
- Sized for 85 mm × 55 mm inserts, ideal for concise or image-focused visuals.
- Available with transparent or opaque back panels and matching grip clips to suit fixtures.
Bespoke Tag Talka rail graphic holders are also available, just contact us to find out more.
Shield talking points
- Frameless format – Designed to let the graphic do the talking. With no bulky frame to interrupt the visual field, the Shield presents messaging cleanly and professionally, ensuring key information is seen—not surrounded by visual noise.
- Adaptive rail fit – The flexible rubber grip, stretches easily, is super tear resistant and securely fastens to over 95% of standard rail arm types – including square, oval, round and rectangular profiles. It requires no tools, screws, or adhesives, making installation fast and damage-free, even across varied fixture types.
- Clear protective lens – The rigid, transparent front lens keeps graphics flat, clean, and protected from handling, dust, or wear—essential for high-traffic areas. It ensures that pricing, offers, or branding stay sharp and easy to read throughout the display’s lifespan.
- Customisable rear panel – Available in both transparent and opaque finishes, the backing plate can be colour-matched to brand guidelines, seasonal campaigns, or store sections. It adds visual control while reinforcing a consistent, intentional merchandising scheme.
- Fast visual updates – Graphics insert easily from the top, allowing store teams to update content without removing the unit from the rail. This keeps promotional changes fluid, frequent, and low-effort—essential in fast-turn retail environments.
- Built to endure – Manufactured from crack-resistant, retail-grade materials that withstand bumps, knocks, and handling over time. The Shield holds its shape and clarity even under constant use, reducing the need for replacements or repairs.
- Smarter sustainability – By eliminating the need for foamed PVC, easily damaged cardboard, or frequent reprints, the Shield supports circular recycling retail practices. All components are made from recyclable, high-value in-demand plastics, helping to reduce waste and align with corporate environmental goals.
- Compact footprint – The Shield offers strong on-rail visibility without encroaching on garment space. It integrates into the fixture layout without blocking hangers or interrupting the flow of product, maintaining a tidy and accessible presentation.
- Retail-proven – Used across fashion rollouts, promotional campaigns, and everyday pricing, the Shield performs at scale. It’s an operationally smart tool for VM teams who need consistency, speed, and control—whether in one store or across a global chain.